Google will subject its search results to stronger quality arance measures in the future. Google announced this on Thursday. The changes will mainly affect the content that appears in highlighted areas on the results page.
The first is the fact box ("knowledge panel"), which appears whenever a person, place or other object ("Entity") are recognized. On the other hand, the displayed headlines ("featured snippets") and the auto-complete function ("Autocomplete") are subject to tightly defined guidelines, said Google executive David Graff.
Reliable search results
Users needed to be able to rely on the search results, said Google Vice President Pandu Nayak, who leads the "Search Quality Team" . "In a year when access to reliable information is more important than ever – from COVID-19 to natural disasters to important moments of civic involvement around the world – our longstanding commitment to quality remains at the core of our mission to make the world’s information accessible and usable."